E-Commerce Analyst

This job is with Whitbread, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

The eCommerce Analyst provides rigorous analysis and insight, to validate our agreed eCommerce strategies and tactics, support effective decision making and maximise demand, revenue and conversion rates.

You will leverage all available sources of eCommerce data and MI, the eCA will ensure eCommerce tactics are executed effectively, whilst working with the Acquisition and Product teams, to maximise performance across our digital platforms.

Salary: £40,125 - £44,125
Location: Holborn

Why you'll love it here

Healthcare: BUPA healthcare
Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brands
Bonus: Up to 10% company performance related bonus
Check out all our benefits here: https://www.whitbreadcareers.com/about-us/benefits/

What you'll do

• With proven analytical capability combined with strong interpersonal skills, the eCA will deliver and communicate complex performance insights to multiple stakeholders.

• The eCA will work closely with the Lead eCom Analyst, Senior Commercial Analytics Manager, Product Leads and Acquisition team, taking direction in terms of priorities and focus.

• The eCA will be expected to provide effective insight and robust challenge, to drive improvements in the efficacy of our digital strategies, influencing both the Acquisition and Product teams.

• You'll complete detailed analysis of digital performance, considering web analytic trends by analysing traffic, conversion, revenue, booking metrics and drivers of performance.

• Working against the roadmap of optimisation of marketing (digital acquisition channels or CRM campaigns and workflows) or digital properties (PI website, Business Booker and apps). Designing robust tests and providing actionable insights and recommendations.

What we need

• Experience in Adobe Analytics desired.

• Strong data manipulation and visualisation skills, with good presentation capability.

• A good communicator, with a proven ability to manage their own workload and time effectively, with flexibility to balance the priorities and changing needs of multiple stakeholders.

• Demonstrable experience in an advanced analytical role.

• Broad, common understanding of digital performance, across both Commercial and Marketing functions.

• Excellent attention to detail and highly numerate.

Be part of the Commercial Team

Meeting our ambitious goals to expand and reach new locations across the globe requires serious planning. It means analysing every little detail, spotting and overcoming barriers and working towards our ambitious plans. Think decision science, pricing, revenue and sales, and you're there. With a lot of doing to be done, you can be part of making big change happen across the globe. Bring your drive and enthusiasm, and we'll welcome you in.#LI-SF1