Vice President of Sales

Position: Vice President of Sales – Sports Rights Holder (International)

Location: London

Salary: Up to £135,000 + performance related bonus

Our client is a dynamic and fast-growing sports rights holder based in London, managing premier sports properties across global markets. They already partner with leading digital platforms, and brands to deliver cutting-edge sports content that captivates millions of fans worldwide.

As part of their ongoing growth and development they are seeking an exceptional, sales-driven leader to join their UK team as the VP of Sales and spearhead international growth.

As the Vice President of Sales, you will be responsible for developing and executing a global sales strategy to maximise commercial opportunities across key territories. You will lead a sales team, build relationships with digital platforms, sponsors, and commercial partners, and drive revenue growth through innovative sales strategies.

This role demands a highly ambitious and target-oriented professional with a proven track record in the sports, media, or entertainment industries. An understanding of international markets, a strong network of industry contacts, and the ability to provide end to end management of multiple six and seven figure deals are essential.

Key responsibilities include:

• Strategic Leadership: Develop and implement an international sales strategy aligned with the company’s growth objectives. Identify new business opportunities and partnerships in key global regions.
• Revenue Generation: Drive sales across multiple platforms (broadcast, digital, sponsorship) with a focus on securing high-value deals. Maximise revenue potential from existing partnerships and identify new revenue streams.
• Client Relations: Build and maintain relationships with top-tier sponsors, and commercial partners. Negotiate and close major sales deals across global markets.
• Team Leadership: Lead, inspire, and manage an international sales team. Set performance targets, provide coaching, and ensure the team delivers exceptional results.
• Market Analysis & Expansion: Stay informed of industry trends and emerging market opportunities. Analyse global sports media landscapes to identify growth potential and ensure the company remains at the forefront of the market.
• Collaboration: Work closely with internal stakeholders across marketing, legal, and operations as well as external agency partners to deliver seamless and successful sales strategies.

We are looking for an individual with 10+ years of experience in a senior sales role, preferably within sports, media, or entertainment industries. You will be a sales and success driven individual with a proven track record of achieving sales targets and driving revenue growth in international markets, ideally with a strong network of contacts with commercial partners in the sports industry. Exceptional negotiation, communication, and presentation skills along with experience leading and developing high-performance sales teams are essential as is the ability to think strategically and execute with precision along with a willingness to travel internationally as needed.

In return our client offers a competitive salary and performance-based bonus along with an opportunity to work with one of the most exciting international sports organisations on the planet.