Market Expansion Director - EMEA

About the Company

YesStyle.com is a leading global provider of Korean and other Asian cosmetic products in B2C e-commerce and B2B distribution. With headquarters in Hong Kong and offices in Korea, Japan and Europe, the 25-year-old company currently employs a diverse team of over 500 people. YesStyle.com now has several million customers globally with a focus in North America, Europe, and Australia.

Objective

As the Market Expansion Director EMEA, you will manage YesStyle.com's business operations in the EU and MENA (EMEA) - developing, implementing and supporting growth plans to drive YesStyle’s business growth and establishing the YesStyle brand as the market leader for Korean cosmetics in this region.

Key Responsibilities

• Growth Strategy and Business Development: Identify and develop new business opportunities / markets, plan and implement strategic projects, partnerships, marketing and sales initiatives (online and offline) to achieve the company’s growth targets, expand the company’s profile and market share in the EMEA region.
• Team Building and Management: Build and lead an international team of 10-15 to guide and nourish sustainable, long-term growth. Operating the team and the Berlin office, foster and work to maintain an entrepreneurial growth and team culture throughout the company and across all team members and functions.
• Client Relationship Management: Develop and strengthen internal and external relationships that will lead to business growth and increased market share. Represent YesStyle in EMEA at industry events, conferences and trade fairs, establish presence for the company, identify business opportunities and develop strategic partnerships.
• Digital Marketing: Work with our internal specialist teams as well as external agencies to drive sales through various marketing channels. Marketing channels include search marketing, affiliate marketing, email marketing, social media and influencer marketing.

Requirements

• University or technical college degree with a background in (digital) marketing / e-commerce
• 10-15 years of professional experience, with several years in the beauty sector
• Proactive attitude and entrepreneurial thinking with the passion to drive growth in a company in a targeted manner
• Excellent interpersonal and communication skills to work with an international team and build business partnerships
• Fluency in German and English
• Proficiency in Arabic or additional/other EU languages would be an advantage