Sr Director, Marketing EMEA

This job is with Klaviyo, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

Our International markets are an integral part of Klaviyo’s go-to-market strategy and we're looking for a world-class Senior Marketing Director, EMEA to build and drive our marketing strategy across the region. This is a key role within the Marketing organization that will report directly to the CMO. This individual will have full responsibility for developing, executing, and reporting on demand and awareness across the region. As the Senior Marketing Director, EMEA you will be working as the strategic leader in the region and have a passion for value-driven narrative and bottom-line impact.

This is an exciting time to join the EMEA leadership team, we are experiencing rapid growth, and we are now looking for an experienced leader to bring their expertise, data driven approach and cross-cultural knowledge to help us create and execute the strategies that will allow us to scale across the region.

How you’ll have impact:

• Working in partnership with global marketing functional leaders you will develop a strategic regional marketing plan to contribute to demand generation, revenue pipeline, brand awareness & customer marketing


• Build out yearly marketing plans with budget and headcount requests, in line with the regional targets


• Report to key stakeholders on the successes and failures of marketing campaigns, using data to back up your arguments and future initiatives


• Build and develop a strong team of regional marketers to drive marketing initiatives. Disciplines in the region today are, event, content and partner marketing.


• Partner with EMEA Sales leadership to identify the key levers to grow the pipeline across the EMEA region


• Strategise and build/oversee regionally relevant marketing materials to promote and accurately convey product features and benefits, including client communications, press releases, white papers, case studies, byline articles, web copy, blog posts, monthly newsletters, PowerPoint presentations, product sheets and conference materials


• Develop and execute marketing campaigns to achieve regional revenue goals. Partner with product and partnership teams to create and execute go-to-market plans for new and updated products


• Build regional story and narrative to position our products


• Plan & execute locally relevant events, webinars and ABM events


• Manage regional customer marketing


• Working with the localisation team globally


• Involve, empower and hold team members accountable for their contributions


• Orchestrate implementation of supporting technology platforms and resources


• Measure and regularly report the impact of the marketing activities

What We Would Love to See

• Significant experience (10 years +) within B2B marketing with scaling or scaled SaaS companies.


• Proven ability to drive lead generation and customer expansion and retention in B2B SaaS products within EMEA at scale.


• Ability to work and collaborate cross functionally but also within a complex matrix environment.


• Tangible experience expanding into new countries and / or territories.


• Proven ability to grow, lead and develop a team of marketers to deliver results against objectives.


• Educated to degree level within a marketing related field.


• Experience across the whole of the EMEA region beyond the U.K.


• Deep understanding of enterprise marketing combined with SMB and mid-market.

Klaviyo in EMEA
As part of the Klaviyo team you will be looked after with some great benefits locally in EMEA including equity for all, private health cover for you and discounted for your household, financial and professional coaching, a generous annual learning allowance (£2.5k), 22 weeks full pay primary caregiver leave (16 week secondary) and free books (yes, any books!) to name a few.

#LI-Hybrid

The pay range for this role is listed below. Sales roles are also eligible for variable compensation. This role is also eligible for competitive benefits and perquisites, subject to company policy and applicable law

Base Pay Range in Local Currency:£164,000—£246,000 GBP

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

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Location: London, GB

Posted Date: 11/4/2024