Chief Marketing Officer

Who are The Profs?

The Profs is a multi award-winning online tutoring company (UK Edtech Provider of the year 2024) founded in 2014. We are on a mission to help students achieve life-changing success in education

Our company

Founded by two brothers with a view to pairing tutors with technology to help students achieve their personal goals, we are headquartered in London and have grown to a 40 strong team split across sales, marketing, tech and operation

We work predominantly in a B2C capacity and connect students, typically 16-24 years old, and/or their parents with professional private tutors to help them get the results they need to progress in life. We also have a small number of B2B clients including the University of Cambridge, Oxford and Imperial College London among others.

Last year we connected over 10,000 students with our 1,000 freelance tutors. They use our web based platforms to have, administer and pay for online classes and we take a % fee. 90%+ of our survey respondents tell us they get their desired grades and into the preferred universities.

As such, we are the highest rated tutoring company on Trustpilot and have won numerous awards. These include British Young Entrepreneur of the Year, Forbes 30 under 30, the UK’s top tutoring company and best Edtech company.

The company’s growth to date has been built on the back of successful digital marketing efforts. Performance marketing is in our DNA and we are fluent in the language of it. The Profs has built a name for itself within the tutoring industry as the gold standard in professional tutoring. Our goal in 2025 and beyond is to make the wider world aware of the life-changing results we achieve.

About the role

We are looking for an exceptional and experienced marketing leader with a track record of driving lead growth and building high-performing teams.

In this role, you will be responsible for helping to scale up and manage a team of both performance and creative marketeers (PPC, Paid Social, SEO, video, written and graphic content creators, web developers etc).

You will join our board of directors and set and manage our overall growth strategy. You will also align individual team member’s KPIs with our business goals to ensure measurable success across all marketing activities.

You will need to demonstrate a solid grasp of data analytics, possess good Excel skills and have experience of executing multi-channel strategies.

You will utilize these skills to identify new growth opportunities and successfully execute them in conjunction with support from our wider team.

Experience of working directly with founders and senior leaders is essential, as you will work with our CEO, COO, CTO and Head of sales to align marketing objectives with the overall strategy of the business.

This role is critical to the scaling of our business and the ability to build, lead and motivate a multi-skilled and capable marketing team, that dovetails well with sales and tech, will be crucial to success.

Key Responsibilities

• Lead, manage and grow a multi-skilled marketing team.
• Develop and execute multi-channel marketing strategies that achieve lead growth targets (MQLs and SQLs).
• Manage a 7-figure marketing budget across two tutoring brands and a number of new and existing products.
• Identify and develop new marketing channels to fuel growth and expand our reach.
• Monitor and analyse performance metrics, providing regular reports and insights to other teams.
• Collaborate closely with the founders and executive team.
• Help develop a multi-year strategy in preparation for a proposed 8-figure investment round.

Qualifications/skills

• Proven track record of executing successful growth strategies.
• Strong analytical skills, with the ability to make data driven decisions.
• A minimum of 5 years experience managing teams of at least 5 direct reports.
• Experience in managing £1m+ annual budgets autonomously.
• Experience in marketing to student/parent type audiences is a plus.
• Bachelor's degree in Marketing, Business, or a related field (Master’s degree preferred).
• Excellent communication and leadership skills, with the ability to inspire and motivate a capable team.

Salary

£80,000-100,000 per annum DOE. (this is inclusive of expected OTE.)

Benefits

• Company Pension Plan.
• 31 days holiday p.a (including b/h).
• Office in Canary Wharf with Free Gym.
• Hardworking but friendly and collaborative office culture.
• Regular company socials.
• Flexible workdays.

Application Process: Please apply by sending us your CV and a short explanation of why you would be suitable for the role.