Digital Marketing Specialist

Reporting to the Marketing Manager Job Purpose: Responsible for planning, managing & maintaining the company's digital marketing campaigns in a bid to enhance brand awareness, drive web traffic, and acquire leads/customers from various digital marketing touchpoints Principal Duties and Responsibilities: Website Management & enrichment supporting all websites in Sub Saharan Africa Analyse website performance metrics and recommend opportunities for improvement. Proficient in using tools such as GA4, SEMRush, and Searchmetrics to provide actionable insights. Complete regular audits alongside the SEO team to ensure website accuracy, performance and reliability. Deliver comprehensive monthly reports on website performance, SEO rankings, and paid search campaigns in a timely fashion. Conduct keyword research and competitor analysis to inform content optimisation and paid search campaign planning alongside the PPC Agency. Responsible for developing digital marketing strategies, planning and managing digital marketing campaigns that promote our brand, products, and services. Responsible for designing and overseeing all aspects of our digital marketing activities including SEO/SEM, social, blogging, paid, Google My Business and display advertising campaigns. Working with the Digital marketing analyst to achieve marketing effectiveness by identifying short-term and long-range issues and opportunities that must be addressed. Oversee and collaborate with the Digital analyst to compile reports and competitor analysis for the business Responsible for developing and monitoring digital campaign budgets. Needs to coordinate and project manage the marketing teams Digital marketing deliverables Support SSA, Moz and EA regions digital marketing activities Stay up to date with the latest technology and best practices Bachelors degree in Marketing, Advertising, or a related field At least 5 years experience in a digital marketing role Skills/Knowledge: Project Management Skills Complete knowledge of the latest digital marketing trends and techniques Experience with various digital marketing tools and software like Google Analytic, Google AdWords, SEMRush and SearchMetrics Well written communication across channels Experience of SEO/SEM Excellent analytical and problem-solving skills Good time management and organizational skills Strong communication and presentation skills A team player and ability to work independently Displaying good multitasking abilities Ability to work under pressure and manage strict deadlines Ability to offer excellent customer service

Location: Ekurhuleni, ZA

Posted Date: 11/14/2024