Paid Media Coordinator, Amazon Shipping

DESCRIPTION We are currently seeking a Paid Marketing Coordinator to drive the execution of media campaigns across both Performance and Brand channels for Amazon Shipping in EU. This position will require hands-on execution of paid marketing campaigns including media planning, buying and optimization, internal and vendor relationships, execution, and performance reporting. The candidate will be responsible for successfully setting up campaigns across self-serve channels like Google Paid Search, Google Display, YouTube, LinkedIn, Outbrain, Microsoft ad network, Meta, etc. Key Job Responsibilities Manage end-to-end paid marketing execution for performance channels (Google, Microsoft, LinkedIn). Partner with analytics, finance, and Amazon central channel teams to optimize campaigns and deliver efficiency gains. Monitor and analyze paid media metrics to evaluate campaign performance, optimize to demonstrate value and business impact of our media tactics. Report on paid marketing efficacy (scale and efficiency) based on the media mix and report on progress to goals with senior leadership. BASIC QUALIFICATIONS A bachelor's degree in marketing, advertising, sales, business, or a similar field. Excellent written & verbal communication skills. Completion of Facebook Blueprint coursework a plus. Completion of Google Ads Academy coursework a plus. PREFERRED QUALIFICATIONS 1-2 years relevant analytical or digital marketing experience, preferred; higher-education experience, a plus; or, equivalent combination of education and experience. J-18808-Ljbffr

Location: Provincia di Milano, IT

Posted Date: 11/15/2024