Senior Customer Marketing Campaign Manager

Description

Senior Customer Marketing Campaign Manger

Location: Remote, USA

Employment Type: Full-Time

Compensation: $105,000.00 - $140,000.00 (Range applies to US candidates only) + Benefits/Variable Comp/Equity - Range may vary based on experience.

Benefits Offered: Vision, Medical, Life, Dental, 401K

Summary

The Customer Marketing Campaign Senior Manager is responsible for strategizing, executing, and optimizing campaigns that enhance customer engagement, product expansion, product adoption, and retention through the management of impactful, multi-channel marketing campaigns. The ideal candidate will possess a strong strategic vision and the ability to lead cross-functional teams, collaborating closely with Product Marketing, Customer Success, Sales, and Digital Marketing to deliver cohesive and effective campaigns. By leveraging customer insights, data analytics, and industry best practices, this role ensures the successful implementation of programs that align with business objectives and drive measurable outcomes.

Primary Duties and Responsibilities

• Customer Campaign and Program Management
  
  
  
  • Develop campaign strategies to drive customer expansion and retention, including setting clear goals and managing timelines.
  
  
  • Design and run highly targeted multi-touch cross-sell/upsell campaigns to drive expansion pipeline.
  
  
  • Ensure alignment of campaigns with overall business objectives and optimize efforts to maximize customer growth and optimize retention.
  
  
  • Collaborate with cross-functional teams to ensure campaigns are data-driven, impactful, and effectively targeted to specific customer segments.
  
  
  • Utilize marketing automation, customer community tools, and CRM tools to manage campaign workflows, including email marketing, in-app messaging, webinars, and other relevant channels.
  
  
  • Monitor campaign performance, including engagement metrics, conversion rates, and customer feedback, and optimize campaigns based on data-driven insights.
  
  
  • Coordinate marketing efforts throughout the entire customer journey-from onboarding to retention, loyalty, advocacy, and expansion-focused on customer needs while accelerating their success and reinforcing the value of OneStream solutions.
  
  
  • Collaborate across Demand Generation, Customer Advocacy, Design, and Digital Marketing teams to align planning and execution of multi-channel campaign calendars and customer-focused programs.
  
  
  • Partner across Sales, Customer Success, Product Marketing, Product Management, Alliances, Training, and Marketing teams to coordinate and centralize key customer messaging, campaign themes, and outreach calendars.
  
  
  • Collaborate with Product Management, PreSales, and Community teams to cultivate relationships through defined user groups, Regional OneStream Communities, and the Customer Advisory Board.
  
  
  • Align marketing efforts with OneStream global events, including but not limited to our annual customer user conference (Splash), regional OneStream events (Connect), and our technical conference (Wave).
  
  
  
  


• Strategic Planning and Program Development
  
  
  
  • Define and implement customer segmentation strategies to tailor campaigns and programs to specific customer segments.
  
  
  • Analyze and segment customer data to help define prospect and customer with high engagement and revenue potential.
  
  
  • Partner with Product Marketing, PreSales, Customer Success, Commercial Expansion, Product Management and Sales to identify product expansion priorities and identify upsell opportunities.
  
  
  • Leverage market research, customer interviews, and user surveys to gather insights and identify opportunities for increasing adoption and customer satisfaction.
  
  
  • Stay up to date with industry trends, best practices, and emerging technologies to inform the development of innovative adoption initiatives.
  
  
  • Collaborate with Customer Success and other customer facing teams to identify and address adoption barriers and provide resources and support to customers.
  
  
  
  


• Results Measurement and Reporting
  
  
  
  • Partner with Customer Success, Demand Generation, Sales and other key functions as required to propose and institute a reporting framework to actively track key performance indicators (KPIs) and metrics including engagement metrics, conversion rates, customer reviews and customer feedback to measure the success and impact of customer adoption campaigns and programs.
  
  
  • Monitor campaign performance and optimize campaigns based on data-driven insights.
  
  
  • Regularly analyze data and metrics to assess campaign effectiveness, identify areas for improvement, and present insights to key stakeholders.
  
  
  • Provide timely and accurate reports on campaign performance, including ROI, customer engagement, and adoption metrics.
  
  
  
  

Required Education and Experience

• 4-Year college degree in a field such as Marketing, Business, Sales or relevant field or related field experience.


• 5-7 years of Marketing experience with 3-5 years in a Campaign Management role.


• Proven experience with developing and executing Enterprise B2B customer marketing campaigns and achieving pipeline and conversion targets (ideally in enterprise software and SaaS).


• Demonstrable expertise building full funnel campaign tactics and management, including the ability to identify/ assist with appropriate messaging for targeted personas and buyer journey.


• Exceptional teammate who has partnered with sales and marketing teams to deliver integrated marketing programs.


• Strong project management skills with the ability to manage and prioritize multiple campaigns and programs simultaneously.

Preferred Education and Experience

• Proficiency in utilizing marketing automation tools such as Salesforce.com, HubSpot and Eloqua to execute integrated demand generation programs and measure their effectiveness.


• Familiarity with B2B enterprise software market dynamics and customer engagement strategies.

Knowledge, Skills, and Abilities

• Strategic thinker with the ability to plan and execute campaigns aligned with business objectives and product roadmaps.


• Strong project management skills with the ability to manage and prioritize multiple campaigns and programs simultaneously.


• Analytical mindset with the ability to measure campaign effectiveness, analyze data, and present actionable insights to stakeholders.


• Self-motivated and detail-oriented, with a strong commitment to delivering high-quality results.


• Strong relationship-building and stakeholder management skills, with the ability to collaborate effectively across teams.


• Strong written and verbal communication skills, with the ability to craft compelling messaging and engage with customers at various levels.

Who We Are

OneStream is how today's Finance teams can go beyond just reporting on the past and Take Finance Further by steering the business to the future. It's the only enterprise finance platform that unifies financial and operational data, embeds AI for better decisions and productivity, and empowers the CFO to become a critical driver of business strategy and execution. Our vision is to be the operating system for modern finance, digitizing core financial functions and empowering the CFO to become a critical driver of business strategy. To learn more visit www.onestream.com.

Why Join The OneStream Team

• Transparency around corporate structure, salary, and benefits


• Core value of customer success


• Variety of project work (not industry-specific)


• Strong culture and camaraderie


• Multiple training opportunities

Benefits at OneStream
OneStream employees are passionate, hardworking individuals who go above and beyond to keep our customers happy and follow through on our mission statement. They consistently deliver the best and in turn, we make every effort to keep them cared for and happy. A sample of the benefits we provide are:

• Excellent Medical Plan


• Dental & Vision Insurance


• Life Insurance


• Short & Long Term Disability


• Vacation Time


• Paid Holidays


• Professional Development


• Retirement Plan

All candidates must be legally authorized to work for any company in the country where this position is located without sponsorship.

OneStream is an Equal Opportunity Employer.

#LI-SA1 #LI-Remote

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Location: Rochester Hills, MI, US

Posted Date: 11/22/2024