Content Creator

Key Responsibilities:

Content Creation: Write clear, engaging, and informative content for TFB-hosted webinars targeting enterprise and government audiences.

o Develop scripts, outlines, and talking points that resonate with large organizations and government decision-makers.

o Create promotional content for landing pages, email campaigns, social media, and other channels to drive webinar registrations and engagement.

o Highlight Clients competitive advantages in the marketplace in all content.

Research: Conduct thorough research, leveraging trusted industry experts and sources to stay up-to-date on trends, challenges, and opportunities in the enterprise and government sectors.

o Identify Clients unique strengths and competitive advantages in these markets.

Editorial Management: Manage an editorial calendar and tactic inventory for webinar content.

o Plan and track content deliverables to ensure deadlines are met and content aligns with overall marketing strategies.

Collaboration: Work closely with webinar hosts, subject matter experts, and the marketing team to ensure content meets TFBs branding and strategic goals.

Audience Focus: Develop content that addresses the specific needs of enterprise and government audiences, focusing on relevant industry regulations, operational challenges, and technological opportunities.

Editing & Proofreading: Ensure all written content is polished, professional, and adheres to TFBs tone and branding.

PowerPoint Skills: Create visually appealing and organized PowerPoint presentations for webinars, integrating key messages and data points in an engaging format. PowerPoint proficiency is a must-have skill for this role.

Performance Tracking: Collaborate with marketing and analytics teams to measure content effectiveness and optimize future webinars based on performance insights.

Qualifications:

Proven experience in writing for enterprise and/or government audiences, particularly in technology or digital transformation sectors.

Strong knowledge of market trends, challenges, and regulatory landscapes in enterprise and government.

Excellent writing, editing, and storytelling skills, with a focus on engagement and clarity.

Experience managing an editorial calendar and content inventory to meet deadlines.

Strong research skills, with the ability to work with industry experts to validate content.

Proficiency in PowerPoint is required, with the ability to create professional presentations that support webinar content.

Familiarity with webinar content formats and promotional strategies.

Preferred Skills:

Experience in technology fields like enterprise software, cloud solutions, or telecommunications.

Familiarity with content marketing and SEO practices.

Proficiency with CRM and email.

Technology requirements: Virtual Event Platforms, preferably On24, SFDC, PowerPoint

What does a typical day look like? Working a process to produce virtual events including: research, titles, abstracts, editorial content calendar, demand generation tactics including emails, social posts, webinar outlines and PowerPoint presentations.

Preferred background/prior work experience? Creating content in a working session with subject matter experts while maintaining Client as the lead voice.

Priority soft skills; Ability to matrix manage stakeholders, proactive communicator, ability to persuade others.

EEO:

Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.