Trade Marketing Manager - Lingo Biowearables

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Job Title

Trade Marketing Manager - Lingo Biowearables

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of .
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

Meet Lingo

At Lingo, we believe in an entrepreneurial and collaborative approach to the design of adaptive experiences that capture the imagination and make the world healthier and happier.

The Opportunity

This Trade Marketing Managerposition works out of Alameda, CA location. Abbott has a rich history of developing cutting edge technologies that enable consumers to monitor and manage their health and wellbeing. We are now embarking on an exciting next gen new venture of Biowearables that will build on that heritage and take it farther - leveraging biomarkers to provide wearers insights into their physical and mental state, ultimately driving to greater performance. The Lingo Biowearables business is the face and the future of the organization.

You will be responsible for managing, planning, and implementing marketing activity with retail partners including in-store, advertising, promotional, digital and mobile communications. You will also drive the development of product promotion plans in collaboration with global marketing and DTC team. You will act as a brand champion and ensures all communications is consistent and accurately supports the brand strategy. You are the conduit and hub within the marketing organization to coordinate and support all retail activities.

What You'll Work On

• Manage the development of marketing and sales/promotional materials to effectively promote and sell. Recommends and executes promotion plans.
• Provide channel strategy expertise.
• Manage and track effectiveness to modify and improve promotion development.
• Manage annual budget
• Manage promotional calendar with all external partners
• Partner with retailers to maximize Lingo in all channels, physical and digital.
• Champion the Lingo and Abbott brand in all materials and ensures it is aligned to the corporate brand standards.
• Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors and vendors.

Required Qualifications

• 8+ years experience
• Strong interpersonal skills
• Customer centric marketing experience
• Experience working with online retailers including Amazon
• Proven track record of delivering measurable, successful multi-channel, sales-enabling campaigns.
• Project management skills a must, managing work demands effectively and thriving in a fast-paced business environment
• Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.

Preferred Qualifications

• 0-1 category leadership a plus

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on X @AbbottNews.

The base pay for this position is
$95,500.00 - $190,900.00
In specific locations, the pay range may vary from the range posted.

JOB FAMILY:
Product Management

DIVISION:
LNGO Lingo

LOCATION:
United States > Alameda : 2901 Harbor Bay Parkway

ADDITIONAL LOCATIONS:

WORK SHIFT:
Standard

TRAVEL:
Yes, 15 % of the Time

MEDICAL SURVEILLANCE:
Not Applicable

SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

Location: Alameda Pt, CA, US

Posted Date: 11/22/2024