Email Marketing Program Manager

About Client:
The Client is a leading global IT services and consulting company, providing a wide range of services to clients in various industries, including banking, financial services, retail, manufacturing, healthcare, and more. It is one of the largest employers in the IT industry and has a vast and diverse workforce. The company places a strong emphasis on employee training and development. Client is known for its commitment to innovation and invests in research and development to stay at the forefront of technological advancements.
It offers a comprehensive set of services, including:
IT Services: Application development, maintenance, and testing.
Consulting: Business consulting, IT strategy, and digital transformation.
Business Process Outsourcing (BPO): Outsourcing of business processes to improve efficiency.
Enterprise Solutions: Implementation and support of enterprise-level software solutions. Digital Services: Services related to digital technologies, such as analytics, cloud, and IoT.

Salary Range: $115K-$160K/Annum

Job Description:
Roles & Responsibilities:

• co-ordination and execution of digital marketing programs. This includes ownership of the build and deployment of various marketing programs including validation and testing.
• Coordinate with various teams including design, editorial and client to create a cohesive marketing calendar.
• Ability to perform and support all marketing campaign efforts including segmentation, HTML production/testing and quality assurance of all outbound campaigns across email.
• Collaborate with other teams (agencies & data) to maximize available resources for client support and successful outcomes.
• Track ongoing progress of projects and deliver timely updates to clients.
• Manage all technical aspects of marketing automation and CRM integration. Communicate issues and technical roadblocks effectively
• Be knowledgeable on digital marketing best practices, technologies and trends. CAN-SPAM best practices and GDPR compliance is followed.
• Monitor internal testing results and industry best practices. Integrate learning to ensure optimal results, improved deliverability, and compliance around permission-based marketing
• Monitor daily campaign deliverability, ensuring high inbox success rate for all campaigns.
• Leverage campaign management best practices to optimize campaign performance, including techniques like A/B or multivariate testing, personalization, and segmentation

Technical/Functional Skills:

• Work with engineering partners to manage new data requirements, and rationalize the campaign roadmap accordingly
• 10+ years of campaign management skills, ability to multitask effectively, and work cross-functionally
• 8+ years of experience with SFMC, AEM, Client, Hubspot, Eloqua
• Experience as a project manager in an agile project environment
• Content / HTML experience - Content Testing and QA
• Ability to thrive in a fast-paced, fluid environment
• Intermediate MS Excel
• Ability to multi-task and manage stakeholders within a dynamic business environment
• Extremely detail-oriented approach with strong analytical skills
• Extensive understanding of digital marketing business practices
• Knowledge of end-to-end campaign management processes
• Excellent technical & analytical skills with strong business acumen
• Previous experience working with Microsoft will be an added advantage
• Passion to drive improvement in the overall customer experience
• Experience working across multiple agencies/stakeholders and teams
• Basic to intermediate SQL skills and ability to query multiple data sources for debugging and troubleshooting
• Familiar with project management tracking tools like Azure Dev Ops, MS Projects, Jira, etc.
• Experience managing a team is a plus
• Motivate the team and manage deliverables on a day-to-day basis.

About ApTask:
ApTask is a leading global provider of workforce solutions and talent acquisition services, dedicated to shaping the future of work. As an African American-owned and Veteran-certified company, ApTask offers a comprehensive suite of services, including staffing and recruitment solutions, managed services, IT consulting, and project management. With a focus on excellence, collaboration, and innovation, ApTask provides unparalleled opportunities for professional growth and development. As a member of the ApTask team, you will have the chance to connect businesses with top-tier professionals, optimize workforce performance, and drive success across diverse industries. Join us at ApTask and be part of our mission to empower organizations to thrive while fostering a diverse and inclusive work environment.

Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.

Candidate Data Collection Disclaimer:
At ApTask, we prioritize safeguarding your privacy. As part of our recruitment process, certain Personally Identifiable Information (PII) may be requested by our clients for verification and application purposes. Rest assured, we strictly adhere to confidentiality standards and comply with all relevant data protection laws. Please note that we only collect the necessary information as specified by each client and do not request sensitive details during the initial stages of recruitment.

If you have any concerns or queries about your personal information, please feel free to contact our compliance team at businessexcellence@aptask.com

Location: Bellevue, WA, US

Posted Date: 11/22/2024