Marketing Automation Associate

Job Title: Marketing Automation Associate

Location: Vincent Square, London, SW1P 2PE

Salary: Up to 35,000 per year, dependent on experience

Hours: 35.0 per week

Contract type: Permanent

Join the RHS during an exciting period of change as we develop the marketing automation and CRM capabilities of this world-renowned organisation

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We are looking to recruit a proactive Marketing Automation Associate to join a friendly team at the RHS. You will be a confident communicator with a can-do attitude who enjoys learning new systems and keeping up-to-date with digital marketing trends.

This role will work alongside Marketing Automation team colleagues to manage the RHS email calendar, leading on the send of customer-facing communications such as newsletters and flower show promotions. You will also work collaboratively with colleagues from across the organisation to support their data needs and email scheduling requirements.

You will be enthused by data and the possibilities it presents, managing data lists from various sources, undertaking data manipulation and segmentation; as well as reporting on email engagement. You will support the Marketing Automation Manager with the management of automated email platforms e.g. Dot Digital, Microsoft Customer Insights, including with the build of automated email programmes. This is an exciting time to join us as we finalise the set-up of new organisation-wide CRM Microsoft Dynamics 365. You will support with CRM integration work, pulling CRM data queries, building marketing lists, managing GDPR preferences, data imports and syncing across systems.

The most important and essential experience, skills and attributes required for the Marketing Automation Associate role are

1. Experience of working with ESP and Marketing Automation Software (e.g. Campaign Monitor, Dot Digital, Iterable, Microsoft Customer Insights or similar)
2. Experience and enthusiasm of working with data
3. Broader experience and understanding of CRM would be advantageous, especially Microsoft Dynamics.
4. Proactive with excellent attention detail
5. Demonstrable project management skills
6. Strong communication and interpersonal skills with technical and non-technical staff
7. Experience of running and analysing detailed AB and Multivariate e-marketing tests
8. Experience of producing statistical post campaign analysis

To work for the Royal Horticultural Society (RHS) is to join a thriving charity, whose mission is to be there for everyone on their lifelong adventure with gardening. Everything we do is built on the transformational power of gardening – and the benefits it brings to people, places and our planet.

And we couldn’t do this without our people. We’re proud of the knowledge, enthusiasm and ideas that each one of our team members brings. From working across our social media channels, to volunteering in the RHS Gardens, from serving customers in our garden centres to running national marketing campaigns, we believe that every member of the RHS team should have the opportunity to make a difference. Our careers portal here provides a comprehensive overview of what we offer, the teams that work at the RHS and our great benefits.

Safeguarding and Inclusion

The RHS is committed to safeguarding and promoting the welfare of children, young people and adults at risk and expects all personnel to share in this commitment.

We are an inclusive employer and welcome applicants from all backgrounds.

We may review applications as soon as we receive them so if you see a vacancy that you are interested in, please apply straight away as the vacancy will be closed as soon as we hire the right candidate. If you require any additional support with making your application, please contact sharonellis@rhs.org.uk please ensure to include the job title or job reference number REQ (found at the top of the advert) when emailing.