ASO Manager

ASO Manager - London (Hyrbid) - Up to £55k + 10% bonus - Market-leading online gaming company

Pivotal are proud to be working with a leading international online gaming operator, brilliantly positioned strategically for the future growth in an evolving global sector. An interactive and digital arm of one of the world’s leading entertainment providers. With tens of millions of players across the globe and big plans always in the works. They make their mark by embracing the diversity of a global team, challenging themselves, and strive to make a difference for their players.

They are looking for an ASO Manager to help optimise their various apps on iOS and Android and work cross-functionally to help migrate web customers towards apps.

Role Responsibilities:

• Maximise profit from ASO and ASA (Apple Search Ads) activities across Europe
• Boost organic iOS and Android app rankings for targeted keywords
• Shape the ASO and ASA strategy
• Oversee and execute the ASO and ASA plans
• Collaborate with in-house developers and designers to enhance app performance
• Lead cross-channel initiatives to convert web users to app users
• Refine app names, descriptions, visuals, keyword fields, and in-app events
• Regularly analyse, report, and forecast ASO and ASA outcomes
• Coordinate app launches with other departments
• Work with other channels to drive app performance
• Track competitor activity and rankings for market insights
• Handle other relevant tasks as needed

What We’re Looking For:

• 3+ years of direct ASO and ASA experience
• Solid project management skills and ability to prioritise tasks
• Excellent analytical abilities
• Proficient in MS Excel, AppTweak, AppsFlyer, etc.

To be considered for the roe please apply on LinkedIn or contact calum@pivotallondon.co.uk