Sales Executive - Hospitality

COMMERCIAL TEAM

Our Commercial department is full of go-getters, and we’re racing ahead with our longer term vision of sustainability and diversification. This means that we have a number of large and smaller scale initiatives in the works to make Silverstone more profitable, sustainable and a better place to work. We take the birds-eye view to work with the rest of the business to drive commercial sales, form strategic partnerships, evolve our customer experience and identify key areas that are missing from the team. And, there has never been a more exciting time to join as we accelerate into the future.

JOB PURPOSE

To drive revenue growth and client satisfaction by effectively selling corporate hospitality packages and premium race-day experiences at Silverstone. This role involves proactive lead generation, relationship building, event coordination support, market research, and sales administration. The successful candidate will be responsible for meeting and exceeding sales targets, ensuring exceptional client service, and contributing to the overall success of the hospitality sales team.

KEY RESPONSIBILITIES

Sales and Revenue Generation:

• Proactively generate leads and close sales for corporate hospitality packages and premium race-day experiences.
• Meet and exceed individual and team sales targets through consistent outreach and effective sales strategies.
• Upsell and cross-sell available products to maximize revenue potential, tailoring packages to client needs. This includes and is not limited to the venue wide sales and leisure products.

Client Relationship Management:

• Develop and maintain strong relationships with clients, ensuring high levels of satisfaction and repeat business.
• Manage key accounts and build long-term partnerships, acting as the primary point of contact for corporate and private clients.
• Regularly communicate with clients to understand their event objectives, preferences, and feedback.

Event Coordination Support:

• Liaise with internal teams (operations, event management, marketing) to ensure smooth delivery of hospitality services.
• Coordinate event logistics and details with clients prior to passing onto the delivery team ensuring all client expectations are met on the day of the event.
• Attend events to oversee hospitality services, providing hands-on support to clients.

Market Research & Lead Generation:

• Conduct research to identify potential markets and new business opportunities within the hospitality and events industry.
• Keep up-to-date with market trends and competitor offerings, recommending adjustments to Silverstone’s hospitality packages.

Reporting & Administration:

• Maintain accurate records of sales activities, client interactions, and contract management in CRM systems.
• Prepare sales reports and forecasts for management, tracking progress toward targets.
• Assist with invoicing and contract negotiations where necessary.

Collaboration with Marketing:

Work closely with the marketing team to develop sales campaigns, promotions, and strategies to attract new clients.

Provide input for the creation of sales collateral, presentations, and other promotional materials.

TEAM RESPONSIBILITIES

• Help to create an environment and proactive culture within the department and support the whole team to achieve their targets.
• Work to achieve an agreed target of revenue both individually and within the MICE Sales team.

PERFORMANCE RESPONSIBILITIES

Performance will be monitored against the following:

Objectives set through the Personal Development Review (PDR) process.

KEY RELATIONSHIPS

• Sales Office Manager
• Head of Sales
• Business Development Managers
• Event delivery teams
• Marketing and Finance
• Call Centre

KNOWLEDGE, SKILLS AND QUALIFICATIONS

• 3+ years in hospitality/event sales, preferably in a high-profile venue.
• Experience in corporate hospitality sales or managing VIP experiences.

Additional Information:

• Must be willing to work weekends and extended hours, particularly during major events like the British Grand Prix or MotoGP.
• This role is ideal for someone who is passionate about motorsport, hospitality, and delivering exceptional client experiences while thriving in a high-energy sales environment.

SUSTAINABILITY

We don’t just look after our team and our fans. We want to look after our world too. We're committed in our responsibility to reach our zero-carbon goal. So, we've adopted greener methods within our workplace, donated more than 20 tonnes of surplus food, and installed over 2,700 solar panels which generates 13% of our venue’s power - with all other energy from 100% renewable sources. Our dedication has earned us Three Star FIA Environmental Accreditation, but this is just the start.