Customer Insights Analyst (UK864901:LI)

This is a great role as a digital transformation data analyst. Paying £50-55K based in Birmingham 3 days a week and the rest working from home, this is a permanent role.

Key responsibilities

• Creating insights to support decisions for Product Development, Digital and Data transformation programmes and distribute in a variety of formats back to key stakeholders
• Developing, maintaining, and evolving dashboards which track performance of key workstreams
• Confident in presenting data and being able to tell the story in a way that is easy to understand.
• Supporting in the development of new reporting solutions in addition to delivery and enhancement of existing reporting.
• Developing a technical understanding of data and technology systems accessible to include Dynatrace, SQL databases, Google Analytics, Treasure Data, Braze and Azure Cloud Platform.
• Utilising tools such as, Google Analytics, will be part of your role to analyse web and app data. Also working with the product team making sure all website changes and updates are tracked accordingly.

Key skills

• Must have Advanced SQL querying skills to extract, manipulate and model data
• Strategic and analytical thinker with strong consumer insight skills used to presenting at senior level
• Able to follow an established reporting process and evolve it as per the need of the Product Team and Director of Digital Transformation.
• Highly numerate and enjoys keeping up with latest digital/data innovation trends.
• Data warehousing, Customer Data Platform, and data lake knowledge with the ability to grasp complex relational models
• Business intelligence and dashboard experience using Power BI (preferred)
• Experience in web analytics using Google Analytics, Google Analytics 4 and Big Query would be advantageous.
• Knowledge of Python/R for automation or data analytics desirable
• Advanced user of Excel with the ability to write complex formula’s
• Experience of propensity/segmentation modelling desirable
• Experience working with digital marketing desirable
• Good communicator with the ability to support on complex projects with many stakeholders.