Group Commercial Director

About Us

With over 50 years of innovation and excellence, the Rolawn Group is a leading provider of environmental solutions and products across the construction, landscaping, and infrastructure sectors. From our Yorkshire base, we operate nationally through multiple channels and brands that cater to distinctive and diverse client needs. As a well-established company with ambitious growth targets, we are looking for a proven leader to help drive our strategic commercial direction, expand market presence, and spearhead revenue growth across multiple sectors.

Role Overview

As Group Commercial Director, you will play a pivotal role in defining and executing the company’s go-to-market (GTM) strategy across multiple channels. This senior leadership position is focused on driving revenue generation, aligning cross-functional teams, and fostering a high-performance culture across sales and marketing. You will ensure the effective positioning of our products and services, optimising customer relationships and distribution channels. The ideal candidate will combine strategic vision with practical leadership, creating a cohesive team to achieve our ambitious growth targets.

Key Responsibilities

• Develop and implement effective GTM strategies, driving market positioning and establishing the Group’s presence across key sectors.
• Lead and mentor high-performing teams in sales and marketing, cultivating a culture of accountability, collaboration, and innovation.
• Manage the Revenue Operations Dashboard to track sales performance, evaluate campaign effectiveness, and identify opportunities to pivot strategies as needed.
• Oversee customer acquisition strategies, optimising routes to market, whether through direct sales, strategic partnerships, or distribution networks.
• Collaborate with sales, marketing, product development, and operations to ensure a unified approach to revenue-generating activities.
• Manage budgets effectively, ensuring efficient resource allocation and maximising return on investment.
• Utilise technologies such as CRM tools and AI-powered innovations to drive operational efficiencies.
• Serve as a key figurehead and establish thought leadership within the industry to enhance the Group’s reputation and influence.
• Effectively communicate the organisation's value propositions to clients, partners, and internal stakeholders.

Candidate Profile

The ideal candidate will have a proven track record in:

• Developing and executing successful GTM strategies in competitive markets, ideally with experience in construction, landscaping, or infrastructure sectors.
• Market positioning and customer segmentation to drive growth and establish the company as a dominant player in the market.
• Leading cross-functional teams, with a focus on strategic sales and marketing alignment, fostering innovation and performance excellence.
• Managing and optimising revenue processes with a data-driven approach, using tools like CRM dashboards and digital marketing technologies.
• Demonstrating strong commercial acumen with a deep understanding of B2B sales strategies and the ability to deliver significant revenue growth.
• Engaging and influencing stakeholders at all levels, both internally and externally, with exceptional communication skills.
• Balancing strategic oversight with hands-on leadership, and being adaptable in fast-changing environments.

This is an exciting opportunity to join a company at the forefront of environmental solutions, drive significant market impact, and shape the future of the business.