Senior Marketing Manager

The Embassy of Beauty London team has an exciting opportunity for an experienced Senior Marketing professional to join the company to help drive a 360-remit across marketing overseeing planning, strategy, creation, execution, and evaluation. You will maximise all brand and product-related activities to drive optimal customer acquisition and retention. The role includes overseeing the Embassy of Beauty brand, and several luxury Skincare and beauty Brands.

The ideal candidate will be responsible for developing, managing, executing and analysing our marketing campaigns. You will also collaborate with other internal teams and marketing executives to develop a marketing strategy and plan. You will then communicate these plans effectively to all relevant internal teams. This position is great for someone who is both analytical and creative.

Responsibilities

• Coordinate with the sales and business development to ensure consistent branding and create sales
• Branding and Corporate Communications
• Lead the marketing team
• Oversee and analyse performance and execution of marketing campaigns
• Develop partnerships
• Collaborate with senior leaders to develop marketing strategy and plan

Qualifications

• Bachelor's Degree or equivalent experience in Marketing or a related field of study
• 5+ years' of marketing experience
• Strong analytical skills
• Strong written and verbal communication skills

KEY RESPONSIBILITIES:

- Develop the marketing strategy in line with the overall business and brand objectives.

- Overall responsibility for the master brand identity, defining the positioning whilst growing awareness and consideration.

- Own and grow the YouTube channel with developing compelling content to drive awareness and consideration into revenue.

- Own the marketing calendar across brand, promotions, and product.

- Manage campaign timelines and budgets and reporting back into the business.

- Manage in-store marketing programmes, pre, during and post launch.

- Execute in-store marketing campaigns, creating and co-ordinating POS collateral.

- Own the PR strategy and manage the PR agency across traditional and digital comms.

- Execute the key marketing priorities across all offline and online channels across paid, earned, and owned.

- Manage the website content including maintaining the online product catalogue and creating brand content (visuals, copy).

- Drive the social media strategy and planning.

- Create personalised email marketing flows using Klayivo.

- Maintain and grow CRM database to acquire new customers and retain existing.

- You will be responsible for direct reports including a content writer and a graphic designer.

SKILLS REQUIRED

- A passion for Beauty and the luxury industry with a minimum of 5 years’ experience.

- Needs to be a strong manager in developing direct reports to the next level of their career.

- Experience in recruiting and growing a team

- An experienced professional in marketing.

- A creative mindset combined with excellent campaign execution and someone who ‘thinks outside of the box’.

- A generalist marketeer who understands the full 360-marketing mix.

- A strong multitasker who can manage multiple brands.

- Be a good problem solver, with creative flare and a passionate/proactive attitude.

- Proven experience in the creation of content, strategies, and platforms.

- Highly effective communication skills.

Qualifications / Role Requirements

The ideal candidate will possess:

- Extensive knowledge and a passion for the luxury industry.

- A proven track record in successfully managing your team working in marketing at a management level.

- Experience using editing software, advising on copy to drive optimal engagement.

- Experience in promoting brands.

- Experience managing PR companies.

- Excellent communication skills both written and verbal and ability to build strong working relationships.

- Ability to work effectively to deadlines, thriving on change in a fast-paced start up environment.

- Fully conversant in Klayivo, Shopify and Excel.

This role is based in our Kensington office 5 days a week.