Senior Manager, Lifecycle Marketing Channel Strategy

Grammarly offers a dynamic hybrid working model for this role. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that helps foster trust, innovation, and a strong team culture.
About Grammarly

Grammarly is the world's leading AI writing assistance company trusted by over 30 million people and 70,000 professional teams every day. From instantly creating a first draft to perfecting every message, Grammarly's product offerings help people at 96% of the Fortune 500 get their point across-and get results. Grammarly has been profitable for over a decade because we've stayed true to our values and built an enterprise-grade product that's secure, reliable, and helps people do their best work-without selling their data. We're proud to be one of Inc.'s best workplaces, a Glassdoor Best Place to Work, one of TIME's 100 Most Influential Companies, and one of Fast Company's Most Innovative Companies in AI.
The Opportunity

To achieve our ambitious goals, we're looking for a Senior Manager, Lifecycle Marketing to join our Lifecycle Marketing team. This role will play a pivotal role in developing our in-app marketing strategy and advancing our robust email marketing program through innovative technologies, creativity, and data. The ideal candidate will have extensive experience in growth marketing, a deep understanding of experimentation, and a proven ability to scale nascent initiatives into sophisticated, mature programs. This is a unique opportunity to drive significant impact across Grammarly's full customer journey and scale a new channel from the ground up, with executive support and investment.

The person in this role will be responsible for ensuring alignment across the organization in our approach to in-app and email channel strategies.

In this role, you will:

• Lead our in-app marketing vision and strategy in close partnership with Product, Data Science, Legal, Operations, and Engineering teams.
• Contribute to our overall email marketing strategy, driving initiatives, experiments, and campaigns that span the full customer journey.
• Work across various channels, stakeholders, and projects to build models, analyze data, and advise lifecycle channel managers.
• Establish an operational center of excellence for in-app marketing, including governance, UX (e.g., ranking hierarchies, cooldown logic), and compliance, and be a thought leader across the organization.
• Curate reporting to analyze and communicate performance.

Qualifications

• Can flex into both the topline strategy and daily execution of email, in-app, and push campaigns, including building, scheduling, and testing (as needed).
• Use data insights to create high-impact programs with a bias for experimentation.
• Collaborates cross-functionally with marketing, product, engineering, and analytics teams to unlock new opportunities for large-scale efficiency and productivity.
• Prioritize, manage multiple projects and deadlines, and execute ruthlessly; demonstrates both short-term and long-term thinking.
• Collaborates concisely and communicates results and strategic plans with leaders and team members.
• Pull and analyze data and report on campaigns and experiments.
• Embodies our EAGER values-is ethical, adaptable, gritty, empathetic, and remarkable.
• Is inspired by our MOVE principles, which are the blueprint for how things get done at Grammarly: move fast and learn faster, obsess about creating customer value, value impact over activity, and embrace healthy disagreement rooted in trust.

Compensation and Benefits

Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more:

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities

Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future.

Zone 1: $154,000 - $212,000/year (USD)
We encourage you to apply

At Grammarly, we value our differences, and we encourage all-especially those whose identities are traditionally underrepresented in tech organizations-to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).

Please note that EEOC is optional and specific to US-based candidates.

#LI-Hybrid

Location: Hayes Valley, CA, US

Posted Date: 11/25/2024