Digital Marketing Manager (e-commerce)

Digital Marketing Manager (e-commerce) - £52,000 + Benefits - Publishing - London (Hybrid)

Your new company

I am working with a left-wing publishing house, with a 50-year legacy in London. The business's main value is committed to challenging the status quo and driving social change. This role offers an exciting chance to become part of a growing team and contribute directly to the company’s expanding e-commerce presence. In addition to collaborations with distributors and booksellers, the company is developing a robust direct-to-consumer business.

Your new role

As the Digital Marketing Manager, you will lead the direct marketing efforts for the publisher’s catalogue throughout the UK, Europe, and export territories. This includes planning, designing, and executing dynamic digital content across the website, social media, and email channels. You will manage and mentor a Digital Marketing Executive while working closely with the US Direct Marketing Manager to create a unified global marketing strategy.

Key Responsibilities:

• Collaborate with the US Direct Marketing Manager to craft an annual global marketing and communications strategy.
• Design and implement targeted campaigns for select books, series, backlist titles, and digital products to meet specific sales goals and reach defined audiences.
• Commission, develop, and ensure the timely execution of all marketing materials and assets for campaigns.
• Track and assess marketing outreach, audience engagement, and book sales, using these insights to optimise future campaigns.
• Manage an annual UK and Export marketing budget.
• Supervise and support the Digital Marketing Executive, fostering professional growth and effective teamwork.

What you'll need to succeed

• Minimum of five years of experience in digital marketing, mainly e-commerce
• Interest in Politics
• Prior management or supervisory experience would be advantageous
• Strong project management capabilities, with the ability to handle multiple projects and work with various stakeholders.
• Proficiency in Adobe Creative Suite, Canva or Figma, direct marketing platforms, social media platforms, and analytics software.
• Knowledge of online analytics and reporting tools.
• Solid understanding of digital touchpoints and engagement strategies.
• Familiarity with established and emerging digital tools and platforms.
• Excellent attention to detail and interpersonal skills; insightful and perceptive.
• Broad knowledge of digital marketing best practices and social media platforms.
• A strong appreciation for intellectual and creative projects.

What you'll get in return

This is a unique opportunity to be part of a mission-driven organisation with a rich history. You’ll have the chance to shape impactful campaigns and help drive the future of a dynamic publishing company committed to meaningful change. This role offers excellent growth potential. Reporting directly to the CEO, you will have full autonomy over the marketing function.

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.