Data Analyst - GTM System

The Data Analyst is responsible for conducting data analysis using Google Analytics and other tools in support of a variety of analytic solutions. Job Loc - Bangalore Work Model - Hybrid ( 2 days WFO) We are looking for : - Having experience in data analysis and like working with large sets of data - Taking ownership and accountability of work assigned - You understand the importance of your work to business - You like taking new challenges at work and are solution-oriented What you will do : - Create and quality review of tags via GTM/Adobe launch - Work on looker studio dashboards - Provide monthly performance reports with data driven and result oriented insights - Create and manage tags in Google Tag Manager - Collaborate with agency partners to maintain media tags in Google Tag Manger - QA (Quality Assurance) on tagging to make sure this it is implemented and firing correctly - Follow enterprise standards and best practices for Google Analytics tags and admin setup - Document and maintain tagging plans - Edit and maintain Looker Studio dashboards populated with data from Google Analytics - Collaborate with agency partners to create Google Analytics reports that analyze performance of media tactics (display, paid search, social media, etc.) - Advise on UTM tagging strategy - Proactively communicate with supervisor regarding workload and the status of assignments - Prepare reports ( Word, Excel, PowerPoint ) in support of deliverables - Responsible for end-to-end reporting performance data pulling, data aggregation, analysis, PowerPoint setup and insight generation - In all data deliverables there will be an opportunity and an expectation for the candidate to make recommendations for improvement to help drive the client's business forward. - Review KPIs and provide strategic recommendations for ongoing campaign and site improvements - Owner of data intensive spreadsheets and PowerPoint : - 3-5 years of relevant professional experience conducting digital analytics or working in another analytical field with a demonstrated passion for digital - Responsible for providing analysis, data mining, optimization and recommendations for client's online marketing campaigns and initiatives . Media channels include Paid Search, Display, social media, and organic search - Strong analytic and technical thought process and ability to interpret findings - Effective communicator via both written and verbal - Strong understanding of pulling data from the web analytics tools. Preferred Google Analytics - Advanced level user in Excel and PowerPoint : pivot tables, charts, v-lookups, and dashboard creation - A basic understanding of statistical analysis and research methodologies. (ref:hirist.tech)

Location: bangalore, IN

Posted Date: 11/28/2024