Digital Marketing Specialist

volvero is an award-winning app for vehicle sharing. Through our service, private owners and businesses can share their vehicles with anyone who wants to rent one. We use the latest technology to create an easier, smarter, and safer vehicle sharing experience that connects owners with people who are looking for a better solution for their transportation needs. So, do you know how to produce engaging content? Then this position is right for you. In return you will get a freedom of expression, (really) flexible schedule, and a great deal of autonomy. The offering is for a fully remote part-time position. About the job We are looking for a highly motivated Digital Marketing Strategist to lead and coordinate our digital marketing initiatives, aiming to expand our online presence and reach new customers. The ideal candidate will be able to work closely with our internal team and our digital agency to implement and optimize targeted strategies. Ideal candidates will have a proven aptitude for interpreting data, strong research abilities, and an eye for intuitive and aesthetically pleasing web pages and interfaces. Minimum Requirements Bachelor/Master student in Marketing, Communications, Economics, Languages, Business or a related field Professional proficiency in English Professional proficiency in Italian Attention to detail, a sense of aesthetic imagery and work on-brand Good writing skills are a plus (particularly in copywriting, blog writing and social media) Deep social media knowledge (LinkedIn, Facebook, Twitter, Instagram, TikTok etc.) Preferred qualifications A min of 5y of digital marketing experience, preferably in similar contexts. Proven expertise in managing Meta and Google Ads campaigns. Background in offline marketing (events, print media, grassroots strategies) Local Market Knowledge Understanding of the Padova region’s culture, consumer behavior, and business landscape. Ability to create tailored marketing strategies for local audiences Skills Strong knowledge of SEO and website optimization techniques. Proficiency in tools like Google Analytics and Meta Business Suite for campaign tracking. Experience in integrating offline and digital campaigns for cohesive multichannel strategies. Familiarity with tools for creating offline assets (Adobe InDesign, Canva) and CRM platforms Soft Skills Results-driven with strong organizational and problem-solving abilities. Excellent communication skills in Italian (native) and preferably English (professional level). Relationship-building skills for collaborating with vendors and partners Bonus Knowledge of Venetian dialects or experience in multilingual campaigns. Duties and Responsibilities Market Research and Analysis: Research trends, demographics, and competitor strategies. Forecast market trends and manage budget allocation. Campaign Management: Design, implement, and monitor campaigns on Meta and Google Ads. Optimize campaigns with data-driven recommendations. Brand Visibility and Lead Generation: Develop initiatives to boost brand awareness across digital channels. Create lead-generation campaigns and identify new customer bases. Local and Offline Marketing: Plan and execute promotional activities in target areas. Manage offline campaigns like events, flyers, and sponsorships. Performance and KPIs: Track campaign performance and help achieve measurable KPIs. Conduct A/B and multivariate tests, and analyze results to improve strategies. Website and UX/UI Management: Oversee website improvements, content updates, and SEO. Create and update webpages on WordPress. Reporting: Prepare detailed reports on consumer behavior, competitors, and campaign outcomes. Interact with Customers in Padova: Occasionally deal and meet with end customers in Padova to support them with their customer experience. Our offering The role is offered as a freelance and part-time position, starting with a commitment of 10h/week, with the potential to increase based on the company’s growth. Compensation ranges from €700 to €1000, with the possibility of equity compensation to be negotiated individually. Access to a company’s car for free for up to 3 days per month. Further days are heavily subsidized by us. The initial agreement is for 6 months, with the opportunity to transition into a permanent role. Start date is: January 2025. The position is primarily 50% remote, with a preference for candidates based in Padova. The role may require a maximum of 2 weekly, self-funded trips to Padova, as part of the regular duties. Additionally, occasional company-funded international trips may be necessary to support the top management at events such as Web Summit, Slush, or CES. Application Apply by sending your CV to infovolvero.com or via the button below J-18808-Ljbffr

Location: padova, IT

Posted Date: 1/8/2025