Program Manager, Field Marketing - Temporary Position

Program Manager, Field Marketing - Temporary Position Marketing | Full Time | Job Id: 22031 Now Available Entry Level Why Join Us? Are you looking to start your career in technology marketing with a collaborative, creative, and fun group of savvy marketers who are focused on building successful programs that generate business results? If you have a ‘can do’ attitude and are excited about the idea of supporting a team on a variety of projects, then come join us This is a temporary position for a 6 month period Key Responsibilities Localization and Country Execution Localizing Campaigns and Messaging : Adjusting global content to reflect Italy’s cultural nuances, language preferences, and market-specific opportunities. Aligning with Regional Goals : Ensuring that all activities contribute to both the regional Southern Europe strategy and the company's broader objectives. Campaign Development and Execution Event Management : Organizing and executing local events such as trade shows, customer workshops, and partner events that enhance the company’s market presence. Digital and Traditional Media Campaigns : Managing digital marketing activities (social media, email campaigns, paid advertising, paid media) while integrating traditional marketing where effective. Sales Collaboration : Partnering with local sales teams to ensure marketing efforts align with their lead generation and pipeline targets. Channel Marketing : Supporting channel partners in co-branded initiatives, ensuring their success drives wider market adoption. Cross-Functional Collaboration Sales Teams : Working hand-in-hand with local sales leaders to translate marketing-qualified leads (MQLs) into sales-qualified leads (SQLs). Product Marketing : Ensuring that all marketing efforts reflect the company’s product positioning while aligning with local market demands. Global Marketing Teams : Communicating with the broader marketing organization to ensure that Italian campaigns are consistent with global branding but tailored to local market needs. Performance Metrics and Reporting Budget Management Partners and Vendor Management Vendor Relations : When needed, working with local media and event agencies to execute campaigns and events. Channel and Partner Marketing : Building strong relationships with System Integrators in Italy to create joint marketing programs that boost mutual visibility and sales. PR support Supporting EMEA PR Team in the management of Country PR Agency, to boost CP Media presence in the Country. Approving localized PR releases. Integrate PR in Country initiatives when appropriate. Qualifications Experience in relevant field and channel marketing (at least 5 years) in ICT market (preferred). Proficient in utilizing MarTech tools and analytics for strategic decision-making (CRM Software, Marketing automation, Analytics Tools). Open to country travels for events and partner engagements (up to 40%). Apply for this Position Required First Name Last Name Email Phone Location (City) Please select LinkedIn Profile URL Gender Please select Resume/CV Attach Resume I hereby confirm collection and usage of the above-mentioned data per Check Point’s Privacy Policy for recruitment purposes. J-18808-Ljbffr

Location: provincia-di-milano, IT

Posted Date: 1/22/2025