Product Marketing Manager Reverse Engineering - Semiconductor Industry

Yole Group is an international company, recognized for its expertise in the analysis of markets, technological developments and supply chains, as well as the strategy of key players in the semiconductor, photonic and electronic sectors. Yole Group’s business is based on daily interactions with a network of major operators in these industries, built on mutual trust over the years. JOB DESCRIPTION & MAIN TASKS Reporting directly to the Group's CMO, and in a context of transformation and structuration of the marketing function, we are creating a position of Product Marketing Manager dedicated to our Reverse Engineering/Costing activities. Constantly on the lookout for market trends & customers’ feedback to manage our existing products and/or develop products or services that meet our market needs, you will play a key role from product design right through to the point of sale in commercial channels. As a resolutely cross-functional player, you will be working in a cutting-edge, highly international technological environment. Position based in Nantes, France. Business travel : 15/20%. As a Product Marketing Manager, you will be particularly responsible for: Market watch & product development Analyze potential markets and target customers Conduct competitive intelligence and analysis Define product vision and associated development plan Position product(s) in relation to market and overall marketing strategy Define price positioning and associated pricing policies Go to Market strategy definition Draw up the marketing action plan Monitor product development from definition to market launch Define launch strategies and associated digital tools Coordinate the various departments involved in the development process on a cross-functional basis Follow-up on operational implementation Monitor product launches & promotion Train sales forces & develop sales tools Animate products throughout their life cycle PROFILE Master degree (business school) in Marketing Proven experience (7-10 years) in product management in a technical BtoB environment (industry, software…). Knowledge in electronic/semiconductor would be a real plus Project management and data analysis skills Ability to collaborate and federate cross-functionally with different stakeholders Leadership Very good English

Location: France, FR

Posted Date: 1/22/2025