Senior Account Executive - Luxury Travel & Wellness

Job Description Senior Account Executive - Luxury Travel & Wellness This is an exciting time for AKA as we are seeking a SENIOR ACCOUNT EXECUTIVE to join our London office and our ever-growing team. This role will sit within the Travel and Wellness team and a fantastic client roster of international hotels and resorts and lifestyle spaces. You will be a point of contact for our clients and will support the Mangers and Directors to ensure the smooth running of the accounts. You will play an key role in generating top-tier media coverage. Our Travel and Wellness clients include Mango House Seychelles, Waldorf Astoria Platte Island, Seychelles, Shelter, Bali, NYX, Reformcore, 1 Warwick, Mortimer House, Vintry & Mercer, The Ampersand and The Bulldozer Group. The role offers hybrid working arrangements, with 3 days spent in our centrally located Soho office. Our benefits package include a generous holiday allowance, training and development support through media and digital workshops, as well as client discounts and perks at some of London and the UK's best restaurants, bars, hotels and wellness concepts. Additionally, we organise team social events during working hours to foster a collaborative and enjoyable work environment. As a Senior Account Executive, your main responsibilities will be: Media Relations Ensuring time is dedicated on a weekly basis to establish and cement media relations with in-person meetings that lead to targeted coverage for our hotel clients Form and develop strong relationships with media and influencers, as well as maintaining and updating media lists Coordinating press trips at both an individual and group level – supporting with itinerary creation, flight bookings and post-trip reporting Liaison with clients to share coverage, make media bookings, coordinate press activities and seek appropriate information for media initiatives Industry Assist on new business-related research and presentation assignments Industry trend research projects alongside competitor analysis Client Account Management Populate and keep the media database up to date Respond efficiently to incoming media requests Regularly collate and analyse media reports (weekly and monthly) Provide support at agency meetings, initiatives and campaign development meetings, ensuring that notes are taken and a contact report is circulated immediately after the meeting Campaigns and Strategy Support the Account Managers in implementing campaign strategy for new hotel openings, campaigns and delivering results Communication Plans Press release design and distribution with managerial supervision Events Assisting in creation of press trip and event planning Co-ordination of RSVP process and event logistics Attend client and industry events, supporting with media briefing documents Administration Management of news editorial tracker, Monday meeting document and meeting agendas and recaps Monitor and action editorial alerts Press coverage distribution, analysis and organisation Media monitoring and forward feature planning Manage media and influencer bookings and ensuring that visits are reconfirmed General Company and office administrative tasks Incorporate AKA’s company values into everyday tasks Person Specification Passionate about travel and hotels Excellent copywriting skills Growing knowledge of key media and influencers within the field Confident and competent working on own initiative Discreet, professional and articulate, with excellent communication skills Extremely well-organised, methodical and efficient, with a good dose of common sense and initiative Creative and strategic thinker Strong MS Word skills; working knowledge of PowerPoint and Excel Team player with a strong work ethic Ambitious and enthusiastic with a proactive approach An understanding that working in a communications agency is not a 9-5 role with a willingness to work at evening events and attend industry networking events as well as potential overseas travel to visit hotel clients

Location: London, GB

Posted Date: 2/2/2025