Digital Content Specialist

Job Summary: We are seeking a talented Digital Content Specialist brief in, manage, and optimize digital content across multiple platforms. The ideal candidate will have experience in digital campaigns, ad performance tracking, and data-driven content strategy. They will be responsible for crafting compelling content that aligns with business goals and enhances engagement, brand awareness, and conversions. Key Responsibilities: Develop and execute digital content strategies across social media, websites, email campaigns, and paid media. Brief in optimize high-quality content (text, images, videos) tailored to different digital channels to the design agency. Plan and manage digital advertising campaigns across platforms such as Google Ads and different Google Campaign (PMAX) META ads, and other PPC channels as well as newsletters and newsletter flows. Track, analyse, and report on ad performance metrics (CTR, CPC, ROAS, conversion rates, etc.) to optimize campaigns daily with the agency partner. Conduct A/B testing on digital content and ads to improve engagement and ROI. Collaborate with designers, copywriters, and developers to produce visually compelling and high-performing content. Stay updated on SEO best practices and implement SEO strategies to enhance organic reach. Utilize tools such as Google Analytics, Meta Business Suite to monitor content effectiveness. Ensure content is aligned with brand guidelines, messaging, and tone of voice. Research and apply emerging trends in digital marketing to improve content engagement and performance. Required Skills & Experience: 2-5 years of experience in digital content creation, marketing campaigns, or digital advertising. Proven experience in managing and optimizing digital ad campaigns (PPC, social media, and display ads). Strong analytical skills with expertise in Google Analytics, Google Ads, Facebook Ads Manager, and other ad performance tools. Excellent writing, editing, and storytelling skills. Hands-on experience with SEO tools, CMS platforms (e.g., Shopify), and email marketing tools (e.g., Klaviyo). Knowledge of basic graphic design tools (Canva, Adobe Creative Suite) is a plus. Ability to interpret data and adjust content strategy accordingly. Strong project management skills with the ability to meet deadlines and multitask effectively. Passion for digital trends, creativity, and innovation in content marketing. Preferred Qualifications: Experience in B2C digital marketing. Knowledge of marketing automation platforms and CRM systems. Certification in Google Ads or Meta Blueprint is a plus. Company Perks & Benefits You get to work for a rapidly expanding distributor with aspirational brands Gym & Shower facilities Personal Trainer Yoga Pension Fund Medical aid with Gap cover Staff Allocation (R10 000 Retail Value per annum). Staff discount (50% off for you and your family across all the brands within the group) Healthy Lunch subsidy Company performance incentive scheme Long-service incentives Holistic Employee Wellness programme The group prides itself in its effort to drive continuous employee engagement activities to enable a connected culture. Should you not be contacted regarding this position within 2 weeks from the closing date, please regard your application as unsuccessful.

Location: Cape Town Region, ZA

Posted Date: 3/31/2025