Brand Manager - Internship

As a key member of the Marketing team, the Brand Manager Support will work closely with the Marketing Manager to execute both Above-the-Line (ATL) and Below-the-Line (BTL) communication activities. The primary focus of the role will be to drive brand visibility through a range of initiatives, including outdoor and indoor branding, digital and trade media, internal events, and corporate social responsibility (CSR) activities. The Brand Manager Support will play a vital role in increasing brand awareness, enhancing brand relevance, and growing market share within the Italian HoReCa market. Key Responsibilities: - Brand Visibility Management: Oversee the installation and maintenance of signage and other brand visibility tools at client locations. - Permit Coordination: Secure necessary permits for signage installation at client premises by collaborating with external suppliers and technical studios. - Advertising Tax Monitoring: Track and calculate advertising taxes related to signage to ensure compliance. - Event Support: Assist in organizing external events such as trade fairs and customer events, and take full responsibility for organizing internal corporate events. - Marketing Collaborations: Coordinate marketing initiatives and partnerships with non-profit organizations, including charity initiatives. - Local Content Development: Adapt global content and develop localized materials for digital and social media platforms. - Advertising Content Creation: Create advertising content for trade media and other promotional tools, ensuring alignment with global brand guidelines. - Budget Management: Manage the marketing budget for the aforementioned projects, ensuring efficient allocation of resources. - Global Marketing Implementation: Ensure that global marketing strategies and customer activation campaigns are effectively implemented within the Italian market, in line with established guidelines and KPIs. Who you are: · Bachelor’s degree in Economic, Marketing & Communication (or equivalent) · 2 years of previous experience in promoting consuming goods (pref. F&B) · English fluent (C1/C2) · Excellent communication skills · Project Management expertise · Ability to think creatively and innovatively · Analytical attitude

Location: altavilla-vicentina, IT

Posted Date: 4/18/2025