Digital Tracking & Tagging Specialist - Marketing Analytics

Digital Tracking & Tagging Specialist - Remote (Hyderabad-Based GCC). Are you an expert in tag management, tracking architecture, and marketing analytics? A leading Financial GCC in Hyderabad is looking for a Digital Tracking & Tagging Specialist to ensure seamless tracking implementation and data accuracy across campaigns, websites, and apps. Role Details : Location : Remote (Hyderabad-based) Shift : 2 PM - 11 PM IST Key Responsibilities : - Collaborate with Account Management, Client Marketing, Analytics, and Channel teams to ensure tracking accuracy for post-campaign analysis. - Implement, maintain, and optimize tracking tags, pixels, and APIs (Floodlights, Meta, Pinterest, GA4, etc.) using Tealium and Google Tag Manager. - Validate tag deployment with debugging tools (Developer Tools, Omnibug, BrowserStack) and perform A/B testing for tracking optimization. - Troubleshoot tracking gaps, diagnose tag-firing issues, and work with media vendors and ad tech platforms for seamless tracking. - Conduct QA testing across websites pre- and post-campaign to ensure compliance and accuracy. - Manage sprint capacity, review technical requirements, assign tasks, and maintain detailed technical documentation. - Train technical and non-technical stakeholders on tracking implementation best practices. What You Bring : - 2 years of experience in tracking implementation, marketing analytics, or Martech (or 4 years in lieu of a degree). - Hands-on expertise in Tealium, Google Tag Manager, and other tag management systems for client-side and server-side implementations. - Strong proficiency in JavaScript, HTML, jQuery, JSON, and DOM manipulation for tracking and troubleshooting. - Experience with API connectors, webhooks, and server-to-server tagging for seamless data integration. - Familiarity with JIRA and Confluence for documentation and workflow management. (ref:hirist.tech)

Location: in, IN

Posted Date: 4/19/2025